The word Husna means ‘Goodness’ while Persada means ‘land’. We are a social enterprise who focus on developing collaborative networks among government and private institutions, business owners, researchers, scholars, and practitioners globally for the realization of better quality of life through our products and services.

VISION To become a strong and sustainable global social enterprise that benefits and grows with the community


Conduct business and social activities that improves life quality in general

Develop the youth with leadership, motivation, education and creativity

Establish global network collaboration to extend and strengthen our impact.


Priyadi Nugrahadi

After graduating from Electrical Engineering in the University of Indonesia, Priyadi started his career in IT department in the world’s biggest oil services company, Schlumberger. He had been mandated to handle many roles and projects around the world before his very last role as Project Manager. He also won The Best award when he presented his project in Dubai, UAE in 2007. After 15 years of services, he left his comfort zone and brought his family to Europe. After his MBA from University of Birmingham in the United Kingdom he brought his family, knowledge and experience back to Indonesia for the next adventure.

In Indonesia, a couple of business ventures have been established, including MOIS natural skincare and MONATE premium strawberry jam. Priyadi also consult West Nusa Tenggara Provice for the development and marketing of its Halal Tourism industry as well as being the speaker for Lombok and Sumbawa (West Nusa Tenggara’s Islands) tourism promotion overseas, including in Australia and UAE.

More about him can be seen in his LinkedIn profile here


Devi Ratna Asih

Devi received her Bachelor Degree from University of Indonesia and Hiroshima University Japan. She took her master degree in Environmental Science in the International Islamic University in Malaysia, in which she won several gold medals including at national level in Malaysia and International level in Korea for her dissertation project. She is experienced in Environmental consultancy and research. She is a founder and CEO of an NGO (non-government organization) in the field of conservation and environment. Her other passion in social activities has led her work in the social area from natural disasters (eg.; Tsunami, floods), refugee crisis and war victims, to poverty and hunger around the world. She had been working with international and local organizations such us UNICEF, IHH Turkey, ACT Indonesia since the year 2000 until present.

Devi is currently undergoing a PhD programme in Biochemistry Department in University of Otago, New Zealand. Though busy with her PhD research, she’s still handling social projects such as a water project in Lombok.