Marketing Strategy
West Nusa Tenggara’s Tourism Marketing Strategy
We created marketing and promotion strategy for West Nusa Tenggara Province to promote its Lombok Island and Sumbawa Island Tourism domestically and internationally. It was presented in front of West Nusa Tenggara tourism industry player from government officials, hotel and restaurant General Managers and owners, associations (tour guide, hotel, media, tour operator, travel agents, etc).
SALES MISSION, PERTH, AUSTRALIA
Representing NTB Tourism Promotion Board to promote Lombok and Sumbawa at Westin Hotel, Perth. Presenting in front of 32 Travel Agents and Travel Operators. The event was followed up with several famtrips in coordination with Ministry of Tourism Republic of Indonesia.
The presentation explained Lombok and Sumbawa tourist destinations in several different categories: geographically/location, interest-based (beach/mountain, diving/snorkeling/hiking, adventure/leisure, cultural experience, etc).
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Australian Tour Operator came to Lombok for familiarization trip.